social giving: jonathan’s card experiment

A couple posts ago I shared about For a Friend and their mission to create a place for people to give thoughtful and useful gifts to international workers and missionaries. Today I saw posts going around on twitter about this guy, Jonathan. He created a quite fascinating social experiment through a gift card at Starbucks.

Sadly humanity answered our hopeful questions of “are we good?” by “misusing the card”, according to Starbucks who shut the project down Friday, August 12th. I spent some time reading through a few articles about this experiment and the heart behind it…here were a few good ones.

Mashable

Herald Sun

 Coffee Business Strategies 

So, what do you think of all this? How do you approach giving?

 

 

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